Product Overview: 

Hippo Wallet is a non-custodial app for cryptocurrencies. Send, receive and store your cryptocurrencies in one secure wallet. You can import and generate your crypto wallets safely with the Hippo Wallet mobile app.

Challenges and Objectives: 

The need was to communicate three important questions about the platform to potential new users:

What is the Product?
How can Hippo Wallet attract users ?
How does the app works?

It was crucial to showcase their transparency and reliable processes.

Visual Contents:

• Explainer Videos: Infographic Animations illustrating Hippo Wallet’s features and benefits.
• Multimedia contents: Visual representations of how Hippo Wallet works and its advantages.
• Step-by-Step Tutorials: Interactive guides showing users how to navigate the app effectively.

Solution: 

Beetroot delivered a comprehensive multimedia strategy for Hippo Wallet, including engaging videos and targeted social media campaigns to enhance app visibility and user engagement. They effectively boosted app adoption through compelling storytelling, explainer videos and educational content.

Multimedia Solutions: Explainer Video, Social Media Campaigns, Referral Program Videos, Step-by-Step Tutorial Videos, and Infographics and Guides