Project:  “Alpha Monk: Genesis Edition”

Web3 crypto NFT space. A community where members can share insights on trends and connect with web3 enthusiasts.

Beetroot embarked on an ambitious project. The first phase was to develop Alpha Monk NFTs, the genesis edition has 1,000 unique traits, integrated into Polygon blockchain. Positioning them for a significant debut. The minting date was set on OpenSea, the world’s first and largest web3 marketplace for NFTs and crypto collectibles.

Challenges and Objectives:

The minting process began, we faced the challenge of building a robust community around Alpha Monk. To achieve this, a comprehensive marketing strategy was meticulously crafted. The social media team sprang into action, creating compelling content across platforms such as LinkedIn, Telegram, Instagram, X, and Discord. The aim was to inform users about the upcoming minting on OpenSea and to encourage them to join the community. Engagement posts were particularly focused on promoting airdrops, offering users free tokens to stimulate interest and participation. Additionally we successfully contested a user engagement competition and the 100 winners we airdropped free tokens.

Results:

The results were nothing short of spectacular. Through our effective marketing strategy, the Alpha Monk private community swelled to over 5,000 members. The anticipation and excitement generated were so high that all the NFTs were sold out on OpenSea well before the minting period ended. This case study stands as a testament to the power of strategic marketing and community engagement in the web3 space.